The Science of Persuasion

23Nov, 2016

Frequently regarded as the “Godfather of influence.”, Dr. Robert Cialdini, Professor Emeritus of Psychology and Marketing at Arizona State University has spent his entire career researching the science of influence.


He’s earned a reputation as an expert in the fields of persuasion, compliance, and negotiation and his 6 laws of persuasion are as valuable to business owners and marketers almost as much as cash flow itself.


I’ve written about his laws of persuasion before and over the weekend, came accross this great animated video that describes his 6 universal Principles of Persuasion beautifully.


These 6 laws have been scientifically proven to make you most effective based on the research in Dr. Cialdini’s groundbreaking book, Influence. This video is narrated by Dr. Robert Cialdini and Steve Martin, CMCT.


It’s worth you time. It will make you a better marketer and help you grow your business.



About Robert Cialdini:
His books including, Influence: Science & Practice and Influence: The Psychology of Persuasion, are the result of decades of peer-reviewed published research on why people comply with requests. Influence has sold over 2 million copies, is a New York Times Bestseller and has been published in twenty-eight languages.

About The Author
Craig is one of Marketing Stream's co-founders. He's spent 15+ years working with companies to develop and implement digital products & growth strategies. Craig also blogs about online business on his personal blog at can also find and follow him on these social sites.