Create a lead magnet from a blog post

10Jun, 2018

The growth of your email list is probably the most important tactic for growing your business.

Building your list should always be a top priority, understanding that every subscriber you gain, increases your potential future revenue.

I figure any way you can boost your email list optins without having to increase your traffic is pretty much free money right?

If you want to increase your subscriber conversion rate, you need to start using Lead Magnets.

What is a Lead Magnet?

A Lead Magnet is an irresistible bribe offering a specific chunk of value to a prospect in exchange for their contact information.

The primary goal of a Lead Magnet is to maximize the number of targeted leads you are getting for a specific offer.

How effective are lead magnets?

A recent study by some of the top marketers has found that creating a PDF document from one of your blog posts and using that as a lead magnet has more than 3x their conversion rate.

3 times! That is huge.

6 Examples of Lead Magnets

To give you an idea, here are 6 examples of the most successful types of lead magnets.

1. Guide/Report

Example of Guide Lead Magnet
Example of Guide Lead Magnet

Reports and guides are probably the most common and popular types of Lead Magnets.

Depending on your niche, a good guide or report can convert a visitor into a subscriber easily. They don’t have to be hundreds of pages either.

A guide can be 10 to 20 pages with lots of images and white space. Just make sure that it provides the value you told your visitor they would be getting when they gave you their email address.

If the guide sucks, your subscriber may just unsubscribe as fast as they subscribed.

2. Cheat Sheet/Checklist/Handout

Example of Checklist lead magnet
Example of Checklist Lead Magnet

Cheat sheets, Checklists and handouts work very well too and are quick and easy to create depending on your niche.

Here are a few examples of checklist lead magnets.

  • Sales Pro Cheat Sheet
  • Blog post writing checklist
  • Social media marketing checklist
  • Ultimate startup checklist
  • Youtube channel checklist
  • Facebook Ad campaign checklist
  • Snapchat marketing checklist
  • Instagram growth checklist

As you can see, you can create checklists for almost anything but, make sure it’s focused on the needs of your audience.

3. Toolkit/Resource List

Example of Toolkit Lead Magnet
Example of Toolkit Lead Magnet

A toolkit or resource list can make a great Lead Magnet for the right business and market.

Here are a few examples of Toolkit and resource list lead magnets.

  • List of best Growth Hackers
  • List of top Instagram automation applications
  • Becoming an Influencer Toolkit
  • Inbound marketing campaign Toolkit
  • Sales & Marketing Toolkit
  • Website Promotion Toolkit
  • List of email marketing applications

4. Video Training

If you have the skillset, video is awesome and can be a very effective way to deliver on your Lead Magnet.

A video is one of the more powerful lead magnets as it captures most of our human senses. Sight and sound are two powerful combinations when used right.

5. Software Download/Free Trial

This is a simple one if you sell SaaS Software. Software companies can offer a free trial of their software as a Lead Magnet and it costs them virtually nothing.

Letting a prospective customer take your application for a test drive can be an easy way to get their email onto your list and if they log in and try your software, you may just get a customer and not just a lead on your list to follow up on.

Here’s an example from Clickfunnels.

6. Quiz/Survey

A quiz or survey, the results of which are delivered via email, can be a very engaging way to generate new leads.


So here’s the problem…

Creating lead magnets is a pain!

It takes time to write the content and they need to look good too.

If you outsource to a writer and a designer, it will probably cost you over $200 to build each one.

The good new is, you are probably sitting on a ton of content right now.

If you’ve been blogging, you have blog content you can reuse and turn into Lead Magnets.

Let’s dive in!

How to build Lead Magnets using the content upgrade technique

A content upgrade is simply bonus content that people can get access to in exchange for their email address. Unlike traditional “site-wide” lead magnets, however, content upgrades are unique to the specific content that people are already reading or listening to on your site.

The key point is your lead magnet is directly relevant to the content the person is it’s logical that the person will engage with it.

Brian Dean from Backlinko (the famous SEO master) tested the whole content upgrade thing and it boosted his opt-in rate by 785%.

Crazy right.. but a ton of other people have done the same thing and got similar results.

I just started testing out this new tool called Designrr – that will take any web page and turn it into a beautiful lead magnet – no designer necessary.

Here is a demo video.

It’s got to be seen to be believed.

4 steps to build your lead magnet in Designerr

Step 1) Copy any blog post URL and create a new project

Step 2) Choose a lead magnet template


Step 3) Review what Designerr converted from your blog post

Step 4) Save it as a PDF file

Simple isn’t it?

Take some time to add some polish to it, making it look good and adding some images and you will have an awesome lead magnet to help you convert more visitors to your email list.

Bonus Step

Now that you have your Lead Magnet, you need to create a Call-To_Action button that you can put at the bottom of your blog posts or in the sidebar.

I like to use Canva for this. It’s an easy to use online graphic design tool that you can create a button in less than 3 minutes.


As you can see, it doesn’t have to cost a lot of money or take a lot of your time to create lead magnets that will help increase your conversions.

Give Designerr & Canva a try and let me know what you think or if you have any questions.

Tools mentioned in this post

Good luck and let me know what you think.

About The Author
Craig is one of Marketing Stream's co-founders. He's spent 15+ years working with companies to develop and implement digital products & growth strategies. Craig also blogs about online business on his personal blog at can also find and follow him on these social sites.