Category: Strategy

Why your business needs a marketing partner

Inbound marketing allows businesses to reach and attract customers from anywhere on the planet using a collection of strategies and tactics from blogging and social media to promotions and campaigns.   The good thing about […]

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5 Ways Marketing has Changed Forever

My parents shopped, learned and nurtured relationships in a very different way than I do today.   They sent & received a lot of mail, they watched network television, read the daily newspaper, visited the […]

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How to set SMART Marketing Goals for 2017

Figuring out what to spend your marketing dollars on isn’t easy today. Marketing has changed a lot and there are literally hundreds of tactical solutions out there that you can spend thousands of dollars on. Before you pull out a credit card and do that, take some time to think about what you want to accomplish with your marketing investment.

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Learn about the Psychology of Persuasion

If you’re in business, marketing or sales in any capacity, Robert Cialdini’s book, Influence: The Psychology of Persuasion is a must read. I first read this book a few years ago and it still amazes me as to how accurate his 6 principles really are.

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