32 Tips that will bring your Facebook Page to life

19Jun, 2018

Every second there are at least 20,000 people using Facebook.

Here are some important Facebook statistics you need to know if you want to grow your business.

As of Q1 2015, Facebook has:

  • 1.94 billion monthly active users
  • 1.25 billion mobile users
  • 936 million daily active users
  • 798 million mobile daily active users

Facebook plays a huge role in everyone’s life. Being able to keep up-to-date on the latest news and keeping in touch with everyone from family and friends anywhere in the world is a big priority for people today. The Average American Spends 40 Minutes Per Day on Facebook.

If you own a business, you should be doubling down on your Facebook investment.

Facebook is one of the best ways to market and promote your business, but many people don’t have a clue of how to do this.

To help, I wrote this long list of my top tips to help you out.

These should be your first priority when you are ready to start building out your page.

1) Headlines

Your Headlines catch the attention of potential customers and should have information regarding the company such as email, link to your website, and working hours.

2) Appropriate Profile

Your profile picture should distinguish your brand from the competition and must be relevant. This is the first impression most people will have with your business.

3) Cover Image

You Cover image is also vital for first impressions. Having colorful images pulls in people to your page. Having images that match your business is recommended. You can put text in your image if it makes sense for your business. You can sometimes use your cover photo as a monthly promotional message too.

4) Audience Engagement

Your engagement with your visitors is very important. It keeps your audience’s attention high by asking and receiving questions. Post content with fresh dialogue that encourages discussion.

5) Messenger Chat

Facebook Messenger Chat is important to keep on top of as it engages your visitors, customers, and fans and it reassures them that they’re talking to real people. Be on the lookout for future innovation here. Check out what’s going on with chat bots.

6) Liking Other Fans’ Pages

By doing this it reflects your goodwill to create a bridge between different brands to help each other. Social media is all about community.

7) Being Specific

Being specific and having a focused message gives your audience accurate information, which engages the users even more. How you write is as important as what you write.

8) Diversity

Diversity in what you post and the types of content you use keeps things exciting. Post polls, videos, relevant quotes, news, articles, and stories to keep things fresh.

9) Interesting Content

Interesting Content keeps the users interested, makes them laugh, or teach something educational, that they may find valuable.

10) Posting Too Much

Posting too much is a negative, as you will become redundant, and, appear like you’re spamming.

11)  Honesty

Honesty shows users that you are real and appreciable by always being upfront.

12) Stay Relevant with Facebook

Stay Relevant with Facebook and don’t be outdated. Facebook is constantly evolving and you must keep up with that.

13) Reasonable Moderation

Reasonable Moderation is accepting the good comments along with the bad comments. Delete spam comments, but keep all other comments as this shows your presence is more than online.

14) Automated Presence

Automated Presence is a combination of feel manufactured and generic RSS feeds. Don’t be dependent on the system to run your company, instead try to update everything manually if possible. Authenticity goes a long way.

15) Learning Facebook Insights

Learning Facebook Insights gives you a better understanding of your demographics and how to engage them.

16) Professional Grammar

Professional Grammar is a must, stay away from using slang, and avoid typos.

17) Value The Likes

Value The Likes as this will help raise your Edge Ranking and you’ll reach much more people. Don’t focus on the number, rather think of likes as a way to show social proof that other people find your page valuable.

18) Implement Facebook Ads

Implement Facebook Ads that targets specific users. This is a great tool for testing out messaging and ad copy. Do some experimenting with this. Fast feedback is always good and ads can provide that.

19) Promoting Posts

Again, using this type of Facebook Ad – Promoting Posts reaches higher numbers of people that could increase your conversions.

20) Perseverance

Perseverance is key. It gives you perspective and pushes you to do better. Marketing is a marathon and you have to keep at it.

21) Custom Vanity Facebook Web Address

Get your custom Facebook Web Address. It allows you to use it in other content and it’s easy to remember.

22) Invite All Your Email Contacts

Invite All Your Email Contacts to reach the maximum number of people out there.

23) Adding The Page As Your Workplace

Adding The Page As Your Workplace on your personal profile is another easy way to promote your business to visitors.

24) Creating Amazing Content

Creating Amazing Content is an effective method to be way ahead of your competitors.

25) Posting On A Regular Basis

Posting On A Regular Basis increases your brand’s acceptability by manyfold.

26) Pinning The Best Posts To The Top

Pinning The Best Posts To The Top is a great way to get maximum exposure, even after they were published a long ago.

27) Call To Action Button

Call To Action Button makes your adverts more interactive and induce the users to go for your product or service.

28) Facebook Badges

Facebook Badges are a great way to add new likes to your page.

29) Personalized Content

Personalized Content makes the visitors feel more connected to your brand, and they find you reliable in the process.

30) Posting Engaging Questions

Posting Engaging Questions is one of the easiest ways to draw attention and get people engaged in a lively discussion.

31) Quotes

Quotes bring more likes, shares, and boost the overall level of engagement, as people can relate to them.

32) Being Yourself

Being Yourself is necessary to create your own brand image.

In Summary

You don’t need to follow all of these tips altogether; just start with the ones that seem to be the easiest, and, then, go for the others.

Hope you found this helpful.

Check out some of my other posts, follow me on Twitter and reach out if you like.