Year: 2016

Using Synup to ramp up your local SEO

Using Synup to ramp up your local SEO

As a business owner, you want your business to be found easily by potential customers. For brick and mortar businesses, it’s even more important that customers near their business location find their business on top […]

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Learn about the Psychology of Persuasion

If you’re in business, marketing or sales in any capacity, Robert Cialdini’s book, Influence: The Psychology of Persuasion is a must read. I first read this book a few years ago and it still amazes me as to how accurate his 6 principles really are.

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The Science of Persuasion

Frequently regarded as the “Godfather of influence.”, Dr. Robert Cialdini, Professor Emeritus of Psychology and Marketing at Arizona State University has spent his entire career researching the science of influence. He’s earned a reputation as an expert in the fields of persuasion, compliance, and negotiation and his 6 laws of persuasion are as valuable to business owners and marketers almost as much as cash flow itself.

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How much does Inbound Marketing cost?

If you’re a business owner, CEO, or marketing executive, you know the importance of using digital marketing to land new clients. You also face the challenge of operating within a limited budget with unlimited spending […]

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Stop selling & start helping your customers buy

There isn’t one industry out there that hasn’t been facing fundamental changes in the way their customers shop, learn and communicate. Sales people used to be the gate keepers of product knowledge and information. If you wanted to know more, they were the one’s who knew. They had all the power and could use it to their advantage to sell to the consumer.

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