Business blogging has become the focus for so many marketers and for good reason; it works.
It’s what marketers do to create inbound marketing leads and generate website traffic for their businesses.
Moving beyond simple SEO tactics, it allows you to do so much for your customers and your business.
Blogging can help, generate interest in your company, create a community with your audience, help you establish industry authority and help with search engine rankings all at the same time.
With such a useful tool at your disposal, it’s important to understand the best practices.
To help you out, I created a short list of some of the dos and dont’s of blogging that I hope help you out with growing your blog.
The Do’s of Blogging
- Do: Be direct. Get to the point quickly.
- Do: Remember all the ‘W’s, like who, what, when, where, and why. Anticipate questions and try to provide the answers.
- Do: Be professional, but also be friendly. Academic voice should be reserved for research papers.
- Do: Proofread and double check. Preview all drafts before publishing. Read your post backwards and make sure to spell check.
- Do: Use short sentences. Simplify complex words.
- Do: Ignore your English teacher. Paragraphs should only be three or four sentences.
- Do: Use images. Pictures, graphics, and video will boost your post both on your blog and in social media. Make sure you have the correct copyright.
- Do: Use bullet points when possible. People love lists so use them.
- Do: Delegate. If too many posts stops you from interacting with your audience or reduces your content creation, then get outside help.
- Do: Ask your readers a lot of questions and listen to what they say then blog more about it.
The Dont’s of Blogging
- Don’t: Ramble with run-on sentences that just keep on dragging, even though you think they will end – eventually 🙂
- Don’t: Write in Comic Sans, Bookman, or anything else hard to read. Try not to hurt your readers eyes.
- Don’t: Try to cover too many topics at once. Break up content into multiple entries if needed.
- Don’t: Use profanity or unprofessional language.
- Don’t: Use other people’s stuff without permission and credit.
- Don’t: Combine too many style effects like bold, italic, or underline. Things become hard to read.
- Don’t: Write purely for search engines. Too many keywords in your post is not good. Write for the reader and your SEO will do just fine.
- Don’t: Become a comment spammer on other people’s blogs, social profiles & websites. Just don’t!
- Don’t: Give up. Building a blog takes time. It’s a marathon, not a sprint.
- Don’t: Spend all your time ‘learning’ how to blog instead of actually writing for your blog.
Managing Outside Sources
These helpful hints are great, but what about guest bloggers and contributors to your site?
Outside sources can be an engaging way to bring additional content and perspective to your site, but also come with some risk.
If you are interested in outsourcing, establish a budget that will let you know what kind of content you can afford. Volunteer bloggers can be great, but are often less reliable and harder to keep to a deadline.
Paid help will be easier to use, but make sure to find the correct writer.
Find someone who is passionate and knowledgeable about your brand.
Decide whether they will be editing their own work, or how much time you have to put into the editing process.
Whether you are a first-time blogger or an established writer with an expanding business, it is important to remember the best practices of writing to get the most out of your inbound marketing efforts. Be sure to create clear and concise copy that is readable and useful for your reader.
Choose your topics with the same discretion you choose your writers. Answer the reader’s questions about your brand and engage the audience.
Delegate your workload as necessary, and blog away!